spatch: (Default)
[personal profile] spatch
I really would've liked to have been a fly on the wall during the Oral-B Brush Ups focus groups.

"So, what do they do?"
"You stick 'em on your finger and brush your teeth with them."
"Why would you want to do that?"
"In case you're suddenly really really really really really worried that you really really really really need to brush your teeth."
"Uh huh."
"And there's no toothbrush or toothpaste around."
"Uh huh."
"And you're waiting to cross the street."
"Uh hu-- wait, what"
"So, would you use this product if you were waiting to cross the street and you suddenly had this fanatical compulsion to brush your teeth?"
"Er, probably not."
"Would you use this product if you didn't want to carry a toothbrush and toothpaste around with you and spit in public sinks, which is icky gross?"
"Probably not, though I agree with you on the public sink thing."
"Would you use this product if we made a commercial for it featuring Beautiful People dancing around like morons with these things on their finger?"
"Maybe."
"SHIP 'EM!!"

(no subject)

Date: 2004-07-14 04:09 pm (UTC)
wednesday: (Default)
From: [personal profile] wednesday
Sounds like they'd be perfect for long-haul flights, though. I know I find it a total pain in the ass to go digging through the bag for the little toothbrush and the little toothpaste, never mind that they're awkwardly shaped. Plus, there's always a damn line for the bathrooms right after meals, which goes away just as they've decided that there might be turbulence and therefore you can't get up.

(no subject)

Date: 2004-07-15 06:39 pm (UTC)
wednesday: (Default)
From: [personal profile] wednesday
I do the transatlantic flight thing once or twice a year these days; been known to pull off up to four or five. Every so often, I end up with entire kibbutzes who have to change their wigs for the third time that flight. Never grasped that.

(Good, good. You? I should read your back posts this weekend. Was in Boston for a wedding this April, and caught "bla bla bla Spatch" and I was like, "what? Spatch?" and Mike was like, "yeah, he posts to the SA forums now, and he lives around here," but there was no time and it would have seemed silly to go digging up your email address and stuff just to say, "hey, it's this person who used to post to the same newsgroups you did; want to go out and have coffee for ten minutes?")

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