DRIVE A SPIKE THRU MIKE

[spatch]

Here's a fun one. One of our Boston radio stations recently changed its format from Stuff Spatch Wouldn't Listen To (Star 93.7, by the way) to "Mike." Yes, we've turned our cranks to Frank, only instead of Frank, it's Mike. One of those freeform DJ-less stations. Anyway. They invited regular listeners to call in and voice their opinions about the change. So one of the station's listeners, she called to chat, and as you can see from the post to the Wicked Good Conference, they turned her words back on her:

Last Saturday they broadcasted a number to call and critique the format. So I gladly called to tell them how I feel.

My statement goes like this:" I just wanted to say that I do not like the new format at all. The music is great, some of which I haven't heard in years...But, the station now lacks personality. The announcements are obnoxious. I really miss fast Freddie,Ralphie & Karen and Lady D in the afternoon. I just love 'em! Bring back the dj"s, I don't like this."

When I called in the message said they may use our comments on air. I hung up, I thought, Well they certainly won't use my comment on the air. Well, this morning, I thought I heard my voice on the station. I did! But MIKE93.7 fm took parts of my message and made it sound positive..I heard," The music is great, some of which I haven't heard in years. I just love 'em"

Now that's classy! Way to go, Mike!

Comments

[markm.livejournal.com]

I don't get this trend. There was a station my wife listened to all the time (106.3 I think) up in NH. She loved the station and the DJs and entered lots of contests. Then one day she turned it on and all they played was REM's 'It's the End of the World As We Know It' over and over for 24 hours. And know they're known as, as you say, Frank. As a result, it's just boring. She listens only to 98.5 now, whatever that station is. John Lander I think is the morning DJ.

Does this really build loyalty?

[eeka13.livejournal.com]

My thoughts about Mix:


http://www.livejournal.com/community/queerboston/74473.html

Keith

[(Anonymous)]

The same thing happened a few years ago in Minneapolis. "The Edge" was a reasonably popular alternative station. Then one day that REM song started playing and didn't stop for two days. At the end, 93X came on the air and started playing metal.

ABC Radio blew up The Edge to provide competition against the arrival of Howard Stern. And ABC won. Howard didn't last very long.