(no subject)

[spatch]

DEAR TAZO

Your teas are delicious but let's try to tone down the all-too-twee box copy, shall we? To wit:

One sip of the spicy fireworks that is Lemon Mate can make your taste buds think they're sitting around a campfire on the pampas.

Also, consider the following:

Simulating, invigorating, rejuvenating, Lemon Mate delivers a muy macho punch that can make you hear jungle birds talking all night long, and understand what they're saying.

Criminy, people, this is lemon-ginger yerba mate tea we're dealing with here, not ayahuasca. Can't we just say "this tea is tasty and may help to keep you awake" rather than infer "omg dood you'll totally trip balls¹" or something?

Please?



1. After you've puked your guts out, of course. The best shamanistic visions involve purgatives.

Comments

[jackbishop.livejournal.com]

I can't say as that I've noticed the boxes, but the outer wrapping on the bags is all too often ridiculous, with instructions like: 'while the scent of the new day engulfs you, bring only the freshest of waters to a boil. While dancing with a loved one, steep for 3-5 minutes.' Guys, I know 'put bag in boiling water' is a bit pedestrian, but adding random relative clauses does not make you look any more exciting or interesting.