It's picture time

[spatch]

Reebok had these silly ads around South Station during the Boston Marathon weekend. This ad is still up on Summer Street near the Fort Point bridge intersection. The gist of the ad campaign was that it was okay to not run like a banshee and then pass out from heat exhaustion while you cramp up and die. And that apparently Reebok shoes are good for not cramping up and dying in. And that when you're cramping up and dying, you begin your sentences with 'and' and end them with a preposition.

The slogan picked to help us remember not to cramp up and die is "Run Easy" which, in and of itself, is an okay slogan. But this is the Age of Local Branding, so the Reebok ads in Boston had to pertain to Boston, and apparently that also includes adding the city name to the end of their spiffy slogan. Thing is, "Run Easy Boston" isn't really a proper sentence. Thankfully here some kind grammatician has actually affixed a little comma sticker to the sign and made a decent sentence out of it.

I have no idea where the heck they got a comma sticker from, though. Or from the heck where they got a comma sticker. Something about prepositions, etc.



This is actually a picture of cookware in Target showing what dandy foodstuffs you can make with their dee-luxe cookware sets. Thing is, we think for some of the pictures, they just threw whatever they had into the picture for MAKE LOOK FOOD.

This, for example, appears to be an omelet with what look like garden peas -- still in the pod, mind you -- and red peppers. With two blades of grass on top, apparently. Just my morning usual, really.



Oh, and there was also a RANDOM CARNIVAL IN MEDFORD this weekend and we happened across the tail end of it tonight. There's some rides and some dark ride/funhouse bally art, too, including, well, a disturbing fire hydrant. See? Oh boy.

Here's the entire set and how.

Comments

[jimmystagger.livejournal.com]

I like the Reebok ad that features the man puking (classy) and the one that reads "What Are You Just Doing?" (more gramatical horror).

[plumtreeblossom.livejournal.com]

That campaign was enough that I'll never buy their product. The one of the sobbing runner with a broken ankle was the nail in the coffin.

[spatch]

I wonder how happy those people were to discover that their moments of sheer pain, anguish and personal failure were photographed, blown up, and used as advertising to chastise us about running too hard.

At least I hope they were well and duly compensated, though I know full well they weren't.

Oh well. Reebok sux anyway. New Balance-4-Life, yo!

[plumtreeblossom.livejournal.com]

The message I got from the campaign was this:

"Don't put effort into anything. Don't strive to excel, and don't compete. If you do, you're almost certain to fail, like these poster boys and girls did. Instead, buy our product and let the act of wearing it bring you self esteem. Running is so not cool, especially compared to shopping or watching TV with sports shoes on."