spatch

When you are unable to come up with the name for a project or venture and decide to come up with something Just For The Time Being, make sure your placeholder name is decent enough because you'll invariably end up using it For Reals.

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From:

tonysalieri.livejournal.com

Costingtons Manager: Okay, people, we need to cook up a new holiday for the summer. Something with gifts, cards, assorted gougeables.

Costingtons Woman: How about something religious? We had great penetration last spring with Christmas Two.

Costingtons Man: Oh, I know. Spendover, like Passover, less talk, more presents.

Costingtons Manager: No, no, no! No, it's gotta be warm and fuzzy. Some like, um, "Love Day", but not so lame.
[cut to the Simpsons home several days later]

Marge Simpson: Happy Love Day, everyone!