"Six Flags is the solution to consumer's overwhelming need for relaxation and escape," said Salemi. "Our new campaign shares the excitement of a day at Six Flags, giving everyone, parents included, the freedom to let loose and enjoy the benefits of playtime."
Six Flags' brand strategy is to provide consumers with the "ultimate release" - a release from busy schedules, economic pressures and the ongoing responsibilities of work, school and home. The over-committed nature of today's world is the exact reason families need a day of pure fun. Six Flags parks, which are located in or near 35 of the 50 largest metropolitan areas in the U.S., are close to home and offer a compelling package of thrilling rides, water attractions, live shows, family entertainment and children's rides.
WOW. They've managed to make an amusement park sound boring.
(no subject)
Date: 2004-08-06 10:53 am (UTC)"Six Flags is the solution to consumer's overwhelming need for relaxation and escape," said Salemi. "Our new campaign shares the excitement of a day at Six Flags, giving everyone, parents included, the freedom to let loose and enjoy the benefits of playtime."
Six Flags' brand strategy is to provide consumers with the "ultimate release" - a release from busy schedules, economic pressures and the ongoing responsibilities of work, school and home. The over-committed nature of today's world is the exact reason families need a day of pure fun. Six Flags parks, which are located in or near 35 of the 50 largest metropolitan areas in the U.S., are close to home and offer a compelling package of thrilling rides, water attractions, live shows, family entertainment and children's rides.
WOW. They've managed to make an amusement park sound boring.
(no subject)
Date: 2004-08-06 02:49 pm (UTC)Hoil!!